Ingram Micro Incentive Platform
Ingram Micro wanted to increase sales of Cisco products through existing partners and were looking for an all round solution provider to help them achieve the outcome they desired and fast. Familiar with Aximpro’s expertise in devising targeted growth strategies, Ingram Micro asked Aximpro to create a solution that would produce measurable results within six months.
Challenge
Ingram Micro wanted to increase sales of Cisco products through existing partners. Aximpro was asked to create a solution that would deliver measurable results within six months. The “Fly Higher” platform based on ChannelValue® met this goal and Ingram Micro exceeded all Cisco targets.
RESULT
Ingram Micro’s goal was to increase sales in specific reseller groups and needed a platform that would provide product information, promote motivation and identification with the brand, and incentivise sales of Cisco products.
Our specific achievements:
- The Fly Higher platform was developed to complement the existing Fly Higher campaign on Cisco’s website, designed by Ingram Micro and Cisco, and was based on Aximpro ChannelValue® software. The incentive programme was based on credits deducted from future invoices.
- Aximpro handled the administration of the incentives, the evaluation of the results and the provision of marketing materials and training resources.
- The project was completed on schedule. Reseller engagement with Ingram Micro increased, as evidenced by higher order volumes and positive interactions. Communication between resellers and Ingram Micro was rated positively. Ingram Micro met all Cisco targets and resellers significantly increased sales in the new product categories.
