HPE EMEA Engage & Grow Platform
Hewlett Packard Enterprise (HPE) wanted to drive partner growth and increase sell out in the Silver, Business and Proximity reseller segment. As a global corporation with a complex network of distributors and resellers, HPE turned to Aximpro for a comprehensive solution to make this program as effective, effcient, and simple as possible.
Challenge
Hewlett Packard Enterprise (HPE) was looking for a solution to drive partner growth and sales in a defined reseller segment. As a global company with an extensive reseller and distribution network, HPE turned to Aximpro for a comprehensive solution that made this programme as effective, efficient and simple as possible.
RESULT
HPE needed a multilingual system that could be adapted for different countries – a requirement that Aximpro’s vast experience in this area meant it could easily meet.
The HPE Engage & Grow incentive programme was implemented via a web-based platform based on ChannelValue® technology. The platform simplifies communication with partners and enables close engagement with the brand. HPE can control and manage the incentive programmes through the web interface.
Our specific achievements:
- With its user-friendly communication tools, the platform simplifies the delivery of newsletters and partner-specific information as well as one-to-one interaction, creating a special closeness to the brand.
- From a technical perspective, it works like a SaaS solution. This means that HPE’s IT does not have to worry about administration or maintenance. This streamlines the entire process and speeds up implementation.
- With attractive incentives and targeted on-demand training on HPE-specific content, the programme increases brand loyalty, provides sales teams with the necessary knowledge to sell successfully and motivates them to sell HPE products and services.
- This is complemented by ongoing support services and from Aximpro. The live system is offered as part of a SaaS subscription model.
